When creating original images in media design, vector images are a term designers quickly get familiar with. Unlike their counterpart raster images, vector images are completely editable. Since these images are complex, all vector image file formats are not readable by consumer-grade digital applications. However, these files are compatible with most professional design software applications. In this article, we will cover what makes vector images so useful and how to fully take advantage of their features.
For someone who is new to media design, they’ve probably heard the term raster graphic/image and not been entirely sure what that means. Raster is the most common form of digital image file formats on the internet and there are a couple reasons why. The only other digital image type is vector graphic/image which we will discuss more in-depth in another resource article. Knowing the different advantages and how to properly use raster images can immensely increase your digital image quality while decreasing web load times.
Because of the way the web evolves over the years it continues to create demand for new more efficient file formats. So today we are going to go over the current different industry standard image file formats. It’s important to understand why and when to use certain image formats.